Filed Under:
Motion Graphics
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After Effects
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Commercials
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Kinetic Text
Upgrade Your Future
Stumble It!
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del.icio.us
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Digg It
Produce a TV commercial for Birmingham City University to work with the recent re-brand. The commercial was a short snappy 30 second kinetic driven animation to promote degree courses and the integrated links with employers.
The animation was created in After Effects with some subtle 3D created with Cinema 4D and 3D Studio Max. The TV ad was broadcast on Central ITV and Channel 4 in the Midlands. On this project I used some expressions to help with fluid motion and paid particular attention to stitching each scene together to be as seamless as possible. The commercial was produced in High-Definition for broadcast.
Role: Compositor / Animator
Media Agency: Big Communications
Production Company: The Neighbourhood, Manchester
Creative Director: Jon Humphries